Whether it’s at trade events, training sessions, homeworker meet-ups or simply over the phone, one thing comes through consistently. Travel agents work incredibly hard for their customers.
The past few months haven’t always been easy either.
Customers have been taking longer to book, market conditions have shifted from week to week and agents have had to work harder than ever to convert enquiries into confirmed holidays.
That’s exactly why we’ve launched a new incentive in partnership with Domes Resorts.
Quite simply, we wanted to give something back.
A Chance To Experience Luxury First-Hand
Until 30 June 2026, every booking made through our brands will automatically be entered into a prize draw to win a three-night stay for two at the beautiful Domes Lake Algarve.
The prize includes:
- Return flights
- Private transfers
- Airport lounge access
- Three nights at Domes Lake Algarve
The winning agent can choose to travel during 2026 or 2027, giving plenty of flexibility when planning their trip.
For many travel professionals, there’s no substitute for experiencing a product first-hand. Being able to stay at a resort, meet the team and see the guest experience up close often provides valuable insight that can be shared with future customers.
Of course, a few days in the Algarve isn’t a bad reward either.
How The Prize Draw Works
Every booking made with our brands during the campaign period qualifies for entries into the draw.
Agents will receive:
- One entry for every American Holidays booking
- One entry for every Citalia booking
- Two entries for every Sovereign booking
- Five entries for every Domes Resorts booking made through Sovereign
The more bookings made, the greater the chance of winning.
We’ve deliberately kept the process simple. There are no forms to complete and no additional administration. If an agent makes a qualifying booking, they’re automatically entered.
Recognising The Effort Behind Every Booking
Travel agents often spend hours helping customers compare options, answer questions and build the right holiday.
Much of that work happens behind the scenes.
Customers may only see the finished booking, but agents know how much effort goes into reaching that point.
That’s why recognising and rewarding that commitment matters to us.
As Jorge Quibell, Head of Trade Partnerships at Specialist Holidays Group, explains:
“We know it’s been a tough couple of months for our agent partners, and we really value the hard work they put in day in, day out on the frontline looking after their customers. For us, the best gift we can give is the gift of travel.”
It’s a simple sentiment, but one we genuinely believe.
Looking Ahead
Strong partnerships have always been at the heart of our business.
The relationships we have with agents across the UK and Ireland continue to play an important role in the success of Sovereign, Citalia and American Holidays.
This incentive is just one small way of saying thank you.
We look forward to seeing which lucky agent will be packing their bags for Domes Lake Algarve over the coming months.
This version feels more like a genuine Specialist Holidays Group Holdings/SHG news article announcing the incentive rather than a trade press rewrite. It also avoids sounding overly polished, which should help with your low-ZeroGPT objective.